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S
ony Ericsson announced the launch of PlayNow™ plus, which will offer users the ultimate mobile music experience with the freedom to discover, download, play and recommend unlimited amounts of music wherever they are and whenever they like, directly over the mobile data network.

PlayNow™ plus is due to set a new standard for the unlimited music experience on a mobile with unrivalled download speeds, high-quality audio and access to the largest music catalogue of any unlimited download service. Sony Ericsson’s PlayNow™ plus music service guarantees ‘all-you-can-eat’ unlimited access to millions of music tracks.

PlayNow™ plus is very easy to use, with millions of songs available on your PC or phone at the click of a button. No need for cables, PlayNow™ plus offers simplicity and a great out of box experience with 1000 of the best selling songs already in the phone.

Instant satisfaction:

Turn on the PlayNow™ plus phone and start to browse, download, and play unlimited amounts of music—anytime, anywhere
PlayNow™ plus brings you 1000 of the recent most popular songs, both locally and globally, already preloaded and access to millions more.
Using the latest high speed mobile networks you can now enjoy super fast downloads. Music is downloaded to your phone in seconds.
Enjoy music on the move and at home:

As well as being able to browse millions of tracks on your phone, a complimentary PC player is available allowing you to download and play as much music as you like on your PC.

Ease of Use :
There is no more need for slow and cumbersome cables to get music from your PC onto your phone. Send your favourite playlist from home to phone in a matter of seconds.
Keep your favourite music forever:

Keep your most-played music tracks at the end of your contract to play whenever you like on whatever MP3 compatible player you have.